Having a Mature Ecosystem, Malibu Walk Receives Positive Market Response
Cikarang, April 11, 2026 – MALIBU WALK, the latest commercial product from Jababeka Residence, successfully recorded very good sales in its first phase since its initial launch. This was possible because the project is located in the strategic Movieland Jababeka area, which already has a mature ecosystem and high activity in the area.
This area is equipped with various essential facilities, such as education, healthcare services, offices, and hotels, creating bustling activity every day. The high market interest demonstrates the strong appeal of Movieland Jababeka as an integrated and continuously developing business and lifestyle area.
Supported by a mature ecosystem
Extraordinary responses have come from various groups, ranging from business actors to investors, who see Malibu Walk not merely as a row of shophouses but as a business opportunity directly connected to an already established captive market.
This success is inseparable from the rapid development of Movieland Jababeka as one of the main activity centers in Jababeka City. With the support of educational institutions such as President University and other renowned schools like BPK Penabur, premium residential areas, dormitory or student housing areas, lifestyle centers, star-rated hotels, as well as the mini Transit Oriented Development (TOD) concept at Hollywood Junction, this area brings in a high and sustainable flow of visitors.
Located on the main boulevard of Movieland Jababeka, Malibu Walk occupies a strategic point with high visibility and consistent traffic. This area has been known as a favorite culinary and lifestyle destination, providing business opportunities that are immediately “alive” from the start.
“We greatly appreciate the tremendous enthusiasm from the public. The success of the sales for the first phase of Malibu Walk shows that commercial products within a mature ecosystem like Movieland Jababeka have very high market absorption,” said Ivonne Anggraini, President Director of PT Graha Buana Cikarang.
The success of the Malibu Walk launch can also be said to be a continuation of the success of the commercial areas in Movieland Jababeka previously, such as Hollywood Boulevard and HB Signature, which are now filled with a variety of business activities.
A flexible and competitive concept
Carrying the tagline “Where Business Meets Lifestyle,” Malibu Walk comes with a concept that combines commercial functions and lifestyle in one strategic area. Located on the main boulevard of Movieland, this area has high visibility as well as consistent daily traffic, making it an ideal location for various types of businesses.
Malibu Walk presents itself as a new commercial destination that combines the aesthetics of Parisian Style with modern functionality. The high market interest in these shop houses is driven by the wide and separate pedestrian areas, as well as an organized motorbike and car parking separation system for visitors’ comfort.
In addition to the well-arranged layout, Malibu Walk offers a competitive advantage through the ‘Buy 1 Get 2’ concept, which provides owners with the flexibility to operate or rent out two different businesses in a single unit simultaneously. Each unit is designed with a facade that ensures maximum exposure to enhance the profitability potential for tenants as well as separate access.
Traffic in Jababeka Movieland has already been proven.
In addition, the presence of thousands of students, professionals, and expatriate communities around the area creates a strong and sustainable captive market. This factor becomes one of the main attractions as well as a strong reason for consumers and investors to choose Malibu Walk, because it offers an already established market potential. This makes Malibu Walk an investment choice that is not only promising but also relevant to current market needs.
“I see Malibu Walk not just as a business location, but as a business opportunity that already has a clear market. Previously, I also did business in the Movieland Jababeka area and felt quite satisfied with the business turnover there. With an already lively and bustling environment, we as buyers feel more confident because the traffic potential has already been proven,” said Alvi Faidaturrosyida, one of Malibu Walk’s customers.
Supported by access and infrastructure
With the advantages of a guaranteed ecosystem and traffic, Malibu Walk offers a competitive investment value. This product features two types of strategic commercial shophouses with building/land areas of 73/50 m² and 82/56.3 m², with prices starting from IDR 1.7 billion. The combination of a premium location, modern design, and large market potential makes each unit have strong business prospects.
As a form of appreciation for high public interest, every purchase of a Malibu Walk shophouse unit comes with a direct gift of a 1 pax Aurora Hunting trip in Norway, as well as various other attractive promotions. This makes unit ownership not only profitable from a business perspective but also offers a special lifestyle experience.