Jababeka Group Successfully Attracts Property Consumer Interest Amid Pandemic

Jababeka Group, through its subsidiary Jababeka Residence, has successfully launched an innovative property product, namely the Rotterdam Cluster. Yes, even in the midst of the Covid-19 pandemic which has made the economy sluggish, the Cluster Rotterdam products were able to attract property consumers to buy, and eventually they were well absorbed by the market. Where the sales of 70 units sold out in less than two hours since it opened at the end of July 2020

Sutedja S. Darmono, President Director of Jababeka Residence who is also one of the Jababeka Group Directors, said that the Jababeka Group is not standing still in the current pandemic condition. On the contrary, namely making innovations to be able to provide solutions to society.

“We launched the Rotterdam cluster in the midst of a pandemic as a response and an innovative solution to people’s needs for housing in new normal conditions,” said Sutedja in Kota Jababeka Cikarang, Cikarang, recently.

The same thing was also conveyed by Eric Limansantoso as General Manager of Corporate Marketing at Jababeka Residence. He said that the Rotterdam Cluster is one of the newest masterpieces from Jababeka and is the answer to all the needs in the new normal era now.

The Rotterdam cluster has two types, namely type 1 with a land area of ​​30 m2 and a building area of ​​36 m2, while the second type has a land area of ​​45 m2 with a building area of ​​54 m2. Both types are equipped with two bedrooms, 1 bathroom and 1 carport with an efficient layout. 

Not only that, international standard facilities were also present. Starting from an outdoor sport area of ​​7600 m2 complete with skatepark, futsal court, basketball courtyard, wall climbing, world-class golf course, health center, education center, to a lifestyle center and a modern shopping center. 

“And to get the Cluster Rotterdam occupancy, the price starts from the price of 370 million with a light down payment and only 2 million installments. This is what makes Cluster Rotterdam finally able to be absorbed by the market,” said Eric.

According to him, Cluster Rotterdam is very suitable for the community, especially the generation. Millennials who want a practical modern residence with complete facilities and a healthy environment. Currently, sales of Cluster Rotterdam phase two have been opened.

“Our steps do not stop here, because we have prepared a number of massive developments with a series of innovative superior products that are feasible for awaited the future, “concludes Sutedja S. Darmono.