Jababeka Presents Jababeka Green Market to Strengthen the Commercial Ecosystem in Jababeka City
Cikarang, November 29, 2025 – AS a center for the daily needs of the community, the market plays an important role in an area. However, changing times and lifestyles have shifted shopping patterns. Therefore, the market must transform into a more modern and comfortable shopping space without losing its affordable character. The challenge is to change the perception that a clean and well-organized market is always associated with high prices. So that, innovations are needed that can meet needs while also changing the public’s perspective.
Responding to this challenge, Jababeka presents Jababeka Green Market—a modern market with a new concept and tagline, “Belanja Mudah, Murah Harganya!”. The presence of this market is designed to adapt to changing consumer needs and behaviors, offering a more comfortable, complete, and budget-friendly daily shopping experience.
“Our Jababeka Green Market is introduced as an answer to the changing needs of the community for a modern market that is comfortable, hygienic, and still affordable. We see that a market is not only a place for shopping but also an important part of people’s daily activities and community life. Therefore, we want to provide a more organized, environmentally friendly space that offers a better shopping experience,” said Ivonne Anggraini, President Director of PT Graha Buana Cikarang.
With a new, more modern, comfortable, and safe look, Jababeka Green Market now offers a more complete and fresh range of products— from vegetables and fruits to various fish options with the best quality standards. Not only is it a place to shop for daily necessities, but the market is also equipped with a culinary area and various regular activities involving the surrounding community, making it a lively and attractive shopping destination. Despite offering many advantages, Jababeka Green Market continues to uphold the principle of affordable prices, making it accessible to all layers of society.
“This transformation is our commitment and concrete form of support to continuously improve the quality of life for the people in Kota Jababeka, while providing facilities and spaces that are relevant to the times yet still maintain price accessibility for everyone,” added the woman commonly known as Ivonne.
Jababeka Green Market was officially opened on November 28, 2025, and the opening ceremony was attended by Hyanto Wihadhi as Director of PT Jababeka TBK, Alan Ye as General Manager of Business Development at PT Graha Buana Cikarang, Dra HJ. Ani Gustini MM – Regional Assistant II, Rully Nuryanto – Expert Staff to the Minister of Cooperatives in Macro Economics, Agus Dwi Iriyanto S.T, M.Si – Head of Micro and SME Empowerment at the Bekasi Regency Cooperative Office, Omang Solehudin – Branch Manager of BRI Cikarang, Heri Noviar, SE – Chairman of the Bekasi Regency Chamber of Commerce, Dr. Tuti Nurcholifah Yasin, M.M – Chairperson of PHRI Bekasi Regency, Faizal Hafan Farid – Chairperson of Niaga Madani Makmur Cooperative, Alvin Ramsan – Chairperson of HIPMI, Aisyah Ayu – Chairperson of Wiranusa Indonesia, Secretary of Commission IV of Bekasi Regency DPRD – H Yusuf Fathullah Fajri, A.md Previously, Jababeka Green Market held a soft opening on November 22, 2025, which was enlivened with various interesting activities, including a culinary bazaar that the public could enjoy.
Jababeka Green Market currently hosts 90 stalls and 57 kiosks that are actively operating, providing various daily necessities for the community. In line with Jababeka’s commitment to supporting business growth in the area—both for large companies and MSME players—Jababeka, through the Green Market, offers various business development programs. MSME players receive digitalization training, ranging from online selling techniques to marketing strategies through social media. This program is the result of a collaboration between Jababeka and the Niaga Madani Makmur Cooperative to enhance the capacity and competitiveness of the vendors.
“We see great potential in MSME players at Jababeka Green Market. Through this digitalization training program, we want to help traders be better prepared to face changes in consumer behavior, improve competitiveness, and of course, increase their sales,” said Faizal Hafan Farid, Chairman of Niaga Madani Makmur Cooperative.
The presence of Jababeka Green Market is an important element in strengthening the integrated ecosystem in Kota Jababeka. By providing a modern, organized, and easily accessible daily needs center, Jababeka Green Market not only enhances convenience for the community but also complements the area’s role as a self-sufficient city with adequate commercial facilities.
Jababeka Green Market also collaborates with BRI as a strategic banking partner to provide cashless payment convenience and financing access for business actors. “BRI sees Jababeka Green Market as a strategic ecosystem in promoting the growth of MSMEs and the local economy. Through inclusive banking services—from digital transactions to financing—we hope to support traders so that their businesses can grow sustainably,” said Omang Solehudin, Head of BRI Cikarang Branch.
Furthermore, the economic activities generated—whether by traders, MSME players, or visitors—contribute to local economic growth while also opening up new business opportunities that support Jababeka’s development as a sustainable business and residential hub.
“Through the transformation of Jababeka Green Market, we hope to provide facilities that enhance quality of life while supporting the area’s economic growth. We believe that a comfortable and affordable modern market can become a center for social interaction as well as a new economic engine for the community,” concluded Ivonne.